A Google Help Center update had advertisers panicking that ads served to bots through Google’s platform would soon double.

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists ...

In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many ...

Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI ...

US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

After a reenergizing week at the Cannes Lions, here are six observations on how our industry is changing to meet its new ...