After harvest, matcha makers crush the leaves into a powder so that you ingest the entire plant. Salazar also says that within the tea industry, drinking matcha is like taking your vitamins.

Matcha is growing in popularity, with many consumers switching their daily coffee for the green tea. We delve into why ...

Make creamy, rich matcha green tea ice cream at home — no ice cream maker required! 🍦 Just a few simple ingredients, traditional Japanese flavor, and a quick prep process 🍵 Matcha lovers, this ...

“One of the biggest mistakes is putting matcha in the fridge without sealing it properly,” said Tomoko Honda, head of global operations for Ippodo Tea Co. “Matcha can easily absorb odors ...

a non-profit organization that aims to expand the world of Japanese tea through global collaboration, rumors of a matcha shortage began circulating worldwide by the autumn of 2024. The ...

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha ...