“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent ...

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

When the same AI system that flawlessly analyzed financial documents yesterday fabricates contract clauses today, we face more than a technical glitch. We confront the fundamental barrier preventing ...

Through collaboration with data partners and leveraging AdMaster's own data sources, the company creates a 'truth dataset' to decide which mobile-device IDs and cookies can be accurately paired and ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named the 2025 Top AI-Powered Marketing ...