Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research from ...

Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...

Brands and marketers are bringing continuous value to influencer partnerships by repurposing influencer content. But extending the life of this content has a price, and it's something to be mindful of ...

Most advertising decision-makers expect privacy laws to impact their ability to deliver personalized digital ads campaigns, according to recent research from Proximic. The report was based on data ...