In programmatic advertising (ads placed through automated digital auctions), GumGum generates 0.67 grams of CO2 per ...

ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power ...

From data enrichment to onboarding, the plumbing for data-driven buying is a critical piece of the ecosystem. Here, we focus ...

In today’s Digest, we cover MidOcean Partners’ plans to acquire GSTV, Zuckerberg’s past consideration of spinning off ...

LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy ...

In this DeepDive, containing original quantitative research from Rakuten Advertising, we examine the challenges advertisers ...

Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform.

Netflix is developing a new AI-powered search experience aimed at improving content discovery across its platform, according ...

LoopMe, the global leader in brand performance, today (April 22nd, 2025) announced a partnership with Cedara, the Carbon ...

Evans is widely recognised across the industry for his strategic acumen and ability to scale high-performing teams. He brings ...

Julia will also be working to build and strengthen relationships with some of Britain’s most prominent publications. In ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.