Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour right now. Our handy guide has all the inspiration, products and expert tips you need. Our hair has ...

And for the most part, it's just a boring, racist trope. Annie Shi: The overwhelming amount of Asian girls with purple hair streaks is just like kind of ridiculous. Chin: This is Annie Shi.

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

Ariana Grande has teamed up with Swarovski for the latest Millenia Collection campaign, and her appearance is already drawing attention.

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...