Purple shampoo is not just a regular shampoo; it’s a specialized product designed to counteract yellow undertones in blonde and gray hair, keeping it looking fresh and vibrant. Juliana Ohlmeyer ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

And for the most part, it's just a boring, racist trope. Annie Shi: The overwhelming amount of Asian girls with purple hair streaks is just like kind of ridiculous. Chin: This is Annie Shi.

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

Several reports suggest Playboi Carti's I AM MUSIC album will be delivered to all major streaming platforms tomorrow (March 14). This will mark his first album release since 2020's Whole Lotta Red ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour right now. Our handy guide has all the inspiration, products and expert tips you need. Our hair has ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.