When Apple released iOS 4 in June, it came with a new advertising system, called iAd, that it developed after acquiring Quattro Wireless. The early reviews from developers interviewed by CNET about ...

Apple iAds can make mobile advertising more relevant, better, fun and worthwhile for advertisers, consumers, ad networks and developers. But they are mostly still a disappointment to developers, live ...

Apple has lost another advertiser for its "iAd" mobile advertising business -- this time Adidas, the athletic apparel giant -- according to scuttlebutt we have heard from two mobile industry execs.

Apple has grown used to launching a new product and quickly revolutionizing an industry. Over the past decade, it has done this with the iPod, iPhone, App Store, and iPad. But it is having a tougher ...

A new report alleges that Apple's fledgling mobile advertising service, iAd, is off to a "bumpy start," as advertisers experience delays due to Apple's creative involvement. The Wall Street Journal ...

Apple’s iAds are hitting a rough spot. Across the board, several developers I’ve spoken to confirm that “fill rates” for iAds dropped drastically after the New Year and have yet to recover. The fill ...

In recent years, it seemed that Steve Jobs could do no wrong. Whether it was the iPod, the iPhone, the iPad--you name it--the late Apple cofounder and chairman had the golden touch. Then there's iAd.

Apple’s mobile advertising platform iAd, which displays ads in iPhone and, soon, iPad apps, will certainly benefit Apple and the developers it shares ad revenue with. But is it an effective tool for ...

Jim Dalrymple has followed Apple and the Mac industry for the last 15 years, first as part of MacCentral and then in various positions at Macworld. Jim also writes about the professional audio market, ...