Whether you're a fan of The Frame or not, it's here to stay. Samsung's betting big on the design in 2025, releasing a string of new TVs with slimmer metal bezels and offering more ways to experience its Art Store.

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

Admittedly, it is an off-center pick from Laptop Mag to give a TV the Best Design of CES 2025 award, but the new Frame Pro is overwhelmingly the best-designed piece of technology to debut this week in Las Vegas.

Samsung has just unveiled its new The Frame Pro TV, which finally adds the company's Neo QLED mini-LED tech to The Frame range that previously relied on edge-lit QLED displays.