Ever wondered why shampoo quickly turns into foam when mixed with water? The answer, for many supermarket shampoos, is the inclusion of chemical foaming agents like sodium lauryl sulfate and ...

The best shampoo for you is personal ... the Kitsch Rice Water bar doesn’t contain traditional foaming agents, like sodium lauryl sulfate; instead it taps gentler ingredients to cleanse.

In a nutshell, sulphates are common foaming agents that are found in shampoos ... this sulphate-free shampoo is like a superfood smoothie for your hair – encouraging hair growth and restorative ...

Your shampoo’s ingredient label holds much information ... Sulphates are surfactants, or to simplify it, foaming agents in shampoos that help create lather when mixed with water.