Americans who have joined RedNote in protest of the U.S. government’s looming ban on TikTok have found new connections across international borders.

With TikTok's days in the U.S. potentially numbered, many American users are moving to another Chinese social media app: RedNote, a heavily censored platform similar to Instagram. Here's what to know.

Marcus Robinson, a 29-year-old fashion designer, created a Red Note account to share his thrifting adventures and promote his clothing company, P-13. He previously had accrued 21,000 followers on TikTok, and estimates that 40% of his brand’s sales came from that app. “I thought I was going to keep building and make a living ultimately,” he says.