Prime Day will take place from Tuesday, July 8 at 3 a.m. ET to Saturday, July 12 at 2:59 a.m. ET. (You can read my explainer on the sale here .) That’s double the length of last year’s sale. And in keeping with the “more the merrier” theme, Amazon started dropping early deals last week.

We’re coming up on Amazon Prime Day, which, in spite of the name, will actually be a four-day sales event. Prime Day 2025 is taking place from July 8-11, with most of the deals centered around Amazon’s own site.

Amazon cut $35 off this ultra comfortable Dr. Scholl's Time Off sneaker in an early Prime Day deal you'll want to grab before it sells out.