Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the plan is working.

Las Vegas Aces star A’ja Wilson is riding the success of her new signature shoe, the “A-One.” Wilson’s shoes sold out immediately, and beyond that, she became the first WNBA player to become a “Funko Pop” figure.

The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an instant classic. Directed by Jenn Nkiru, the ad (“One of A’Kind”) is a play on the old “Miss Mary Mack” nursery rhyme hand-clap game and features some exceptional editing work. Watch: