It's a no-brainer: dance-fitness craze Zumba is good exercise. Try not working up a sweat mimicking the up-tempo jigging of a Zumba instructor, successfully or otherwise, and so much the better if you ...

Step aside, Davina – Zumba is the UK’s true fitness champion. The original Zumba Fitness has sold more copies year-to-date than the hit TV presenter’s latest workout DVD Ultimate Target. McCall’s ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

Latin fitness craze Zumba is hot, hot, hot, with an estimated four million Zumba devotees around the globe. This week health website WebMD explores the secret ingredient to the brand's global appeal.

Three hundred spandex-clad people recently gathered at a trendy Hollywood nightclub for a one-hour choreographed dance party. They weren’t auditioning for the latest reality TV show or rehearsing for ...

MIAMI – (Marketwired)A recent consumer survey on 2014 fitness trends revealed more than half of all active American adults described their level of physical activity as ‘high’ or ‘very high.’ ...

In a world of SoulCycle, CrossFit, and barre, there's a less cool — but arguably much more fun — alternative. Zumba has become practically synonymous with marginally in-shape moms. The dance party ...

CORAL GABLES, Fla. — On a rooftop parking lot, with temperatures in the chilly low 50s, a crowd of all ages shimmied and shook, sweated and smiled as DJ Francis played an eclectic mix of dance music.