Mobile landing pages convert 8% worse than desktop despite 83% traffic share. New data reveals how simple fixes recover lost ...

When attention spans are ever-decreasing and visuals are processed faster than text, landing page design can make or break a conversion. While creating compelling call-to-action copy is crucial, the ...

Johanna Leggatt is the Lead Editor for Forbes Advisor, Australia. She has more than 20 years' experience as a print and digital journalist, including with Australian Associated Press (AAP) and The Sun ...

Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different ...

Imagine launching a website where nearly every visitor becomes a customer, sounds like a dream, right? Yet, this is the reality that businesses can achieve with the right tools and strategy. In a ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking. Google now lets you automatically add screenshots of landing ...