Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list ...

CMOS stands for Complementary Metal Oxide Semiconductor and despite its size, it does much more than you think. Let’s clarify a few things first. A CMOS chip is vastly different than the CMOS battery ...

What AI rewards is what great B2B marketers have done for years: building trust, being specific and making it easy for buyers ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

As often as the words “artificial intelligence” have cropped up in marketing conversations in the last year, you’d think chief marketing officers would already be experts. But Chris Ross, vice ...

CMOs are placing greater importance on raising brand awareness than they were a year ago, according to new research from ...

The report found that only 22% of CMOs feel their jobs are well-understood by other executives. The lack of understanding could, in part, be attributed to the disconnect between jargon and data points ...

When you disconnect your computer’s power supply from the wall, it jumps in to save your BIOS or UEFI settings in your motherboard’s CMOS-RAM (Complementary Metal-Oxide-Semiconductor). But even the ...

Although physician unionization efforts have been focused on the West Coast, the trend is growing and spreading across the country, this consultant says. In recent years, physician unionization has ...

Your WordPress site’s tech stack can fuel or block marketing goals. Here’s what CMOs should review for hosting, performance, plugins, and long-term stability ...