Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...

More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according ...

Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

More than 140 brands are advertising on low-quality content farm sites—and the problem is growing fast. People are using AI chatbots to fill junk websites with AI-generated text that attracts paying ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...

Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools from Microsoft Ads. Microsoft Advertising just rolled out new exclusion ...