Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

Here's how to pressure test your value proposition and craft messaging that converts. The post If your value prop sounds like ...

When transitioning from a nonprofit executive to an entrepreneur, I realized one key truth: a killer value proposition can ...

It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of ...