Consumers with a strong vertical collectivistic orientation more likely perceived that their status could be increased through the consumption of the CSR advertisers’ product. Consumers younger than ...

The fund's strong value orientation also hurt performance during the coronavirus-driven selloff in early 2020. It lost 4.8 percentage points more than the index in the first quarter of the year.

A strong value orientation amplifies risk. Our research team assigns Neutral ratings to strategies they’re not confident will outperform a relevant index, or most peers, over a market cycle on a ...

This two-part series reports the results of the latest “Survey on Japanese Value Orientation,” which has been conducted by NHK every five years since 1973. This second installment features ...