Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. This tutorial provides a step-by-step guide on how to import data from Excel ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. By 2025, the globe will consume and store nearly 181 zettabytes of data, a 90-fold increase ...

Over the years, technology has developed and become even more intuitive (more than we may have ever thought). Looking back 20 years, we were all using a small Nokia phone; fast forward to 2025, and ...