Design Week: What is the main aim of the book? Sarah Hyndman: The aim is to change the perception that typography is an academic or dry subject. I want to show that it is part of people’s everyday ...

In that context, typography is the one element in a brand’s toolkit that can consistently connect all those digital ...

The Swiss design style, often referred to as the “International Typographic Style,” emerged in Switzerland during the 1950s and became a dominant force in graphic and web design globally. Its core ...

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

Fluid typography uses responsive scaling to ensure readability on both small and large displays, while variable fonts allow multiple weights, widths, and styles to be included within a single file.