Have you ever seen a new, cutting-edge beauty product or ingredient take over social media? Chances are, an Asian-owned beauty brand did it first. From 10-step routines to Ayurvedic adaptogens, ...

A simple ways support AAPI people and the larger Asian community is to show up with your dollars and shop with intention. When it comes to the beauty industry, there’s no shortage of options these ...

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through the links below may earn us and our publishing partners a commission. It’s undeniable that Asian ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." In case you were wondering, JOAH means "I like it" in Korea, and Joah is one brand you'll love. Founded ...

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“I want Asian women to be seen as a force to reckon with.” Having loved makeup her entire life, Yu Chen Shih has never felt accepted by the industry's standard of beauty. After years of struggling to ...

As a proud South Asian-American growing up in the US, I seldom saw anyone that looked like me as I perused the makeup aisles of my local drugstore or beauty retailer. When I started high school and ...

Since the pandemic began, there has been a steady increase in anti-Asian hate crimes and discrimination in the U.S. Social media has given Asians a platform via #StopAsianHate to share their own ...