“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

An analysis of the slogans and taglines of the 2024 Top 100 gives us valuable insights into today's market and the image and value these companies want to project, writes marketing expert Joyce Bosc.

There are so many catchy and well-known advertising slogans and company mottos out there these days. Most brands have multiple and with all the new ways to target advertisements I guess it shouldn’t ...

"Warmly celebrate the 60th anniversary of the founding of the People's Republic of China!" That's one of 50 slogans put out by the Chinese Communist Party to get people in the mood for the big ...

(By Jamie Aplin) We have just crossed the one month mark since the declaration of this world-wide pandemic. Radio stations and specifically Account Execs have been frantically trying to adapt ever ...