James Cash Penney opened his first store, the Golden Rule, in the coal-mining town of Kemmerer, Wyoming. This modest shop ...

The stores were cash and carry. Collective buying by a national chain allowed JSPenney to avoid both overpriced goods and special sales. Ashland Memories: JCPenney comes to town, adhering to ...

In Penney’s Golden Rule Store, his respect for customers was a rare practice during an avaricious business era — providing quality goods at affordable prices.

American businessman James Cash Penney (1875 - 1971), owner of the JC Penney chain of retail stores, ...More points to a picture of his first store, Golden Rule, in Kemmerer, Wyoming, during the ...

Initially, Golden Rule managers help seed additional stores with both their own funds and experience and slowly the chain grew. It was only in 1919 that the JCPenney name was adopted for the ...

The iconic retailer, J.C.Penney has been struggling. And many are wondering if it will have a similar fate of Sears. Watch the 115 year timeline of the company once called 'The Golden Rule'.

JCPenney opened its first store in Wyoming in 1902 and called it “The Golden Rule,” a reference to what the retailer saw as its standard for customer service, according to its website.

JCPenney started as the Golden Rule, a dry goods store, in Kemmerer, Wyoming, in 1902. Its founder, James Cash Penney , quickly expanded the business and by 1917, there were 175 stores, later ...

Founded in 1902, JCPenney named its first store in Wyoming "The Golden Rule," saying there was one simple rule, "to treat others as we would like to be treated." ...

Ashland joined a national phenomenon when it acquired a JCPenney store just as various chain stores multiplied across the main streets of rural and small town America. Unlike some other chains ...