Tesla has long been a leader in the electric vehicles market. Now it's facing mounting protests and plummeting sales.

Elon Musk's political ties and Tesla's market challenges have led to declining sales and brand damage. Protests and increased ...

Few brands have ridden the highs and lows of public sentiment like Tesla, and few CEOs have wielded their personal brand as a ...

The Tesla brand is in trouble, according to branding consultant Allen Adamson, who says the car company is facing headwinds ...

I'm a green person. I'm driving a Tesla, or look at me, I'm a real macho person, I'm driving this big pickup truck.' And so cars are always about the brand image and once the brand image is not ...

Mandel Ngan / AFP via Getty Images If Musk’s participation in the Trump administration continues to hurt Tesla’s brand, what will the impact be on the broader EV market? Industry analysts at S ...