The company has partnered with GoMobo for the Subway Now program to target New Yorkers, who can text their orders to short code 466626. Diners get a text back confirming when their order will be ...

Made-to-order sandwich chain Subway Restaurants is playing catch-up to other quick service marketers via a collaboration with PayPal to garnish its mobile offerings with a new application for ...

s announcer who provides tips in pre-game videos. The Subway sponsorship is a pilot program designed to evaluate mobile app marketing and sponsorship for the company. It has been in place since the ...