A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

What’s the difference between a “personal statement” and a “statement of purpose”? Although these terms are often used interchangeably, we use the phrase “statement of purpose” on our website and ...

Organizations in all sectors are increasingly required by their investors, customers, employees, and wider stakeholders to articulate a clear statement of corporate purpose. Purpose isn’t about profit ...

A statement of purpose (SOP) is more than just a formality—it’s an opportunity to present your professional and academic journey in a compelling way, demonstrating your qualifications, ambitions, and ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Boasting revenues exceeding US $380 billion in 2022, the energy behemoth Shell is familiar with publicizing its growth. However, when the company crafted its purpose statement, the leadership team ...