The SMX League TM appoints ALT Sports Data, Inc., the San Diego-based leader in trading and consumer data for action, alternative and emerging sports, as the official data distribution partner to ...

The surging prop bets market and demand for granular real-time sports betting analytics data are re-jigging the business ...

Throughout the 1990’s we saw vastly increased engineering being applied to sports, mostly in the development of shoes, clothing and equipment – everything from ice skates to bikes and even golf balls.

The National Football League will award Genius Sports the exclusive rights to distribute gambling data to sports books around the world, a decision that will dramatically shift the British firm’s U.S.

The SuperMotocross League has partnered with ALT Sports Data to offer sports betting in states where it is legal. Fans will be able to place bets during the entire SuperMotocross League schedule, ...

ALT Sports Data gathers data on niche sports so sportsbooks can create bets. The company, which works with leagues like Formula 1, just raised $5 million in seed funding. Its CMO broke down the ...

TORONTO, ON - OCTOBER 5: Kawhi Leonard #2 and Danny Green #14 of the Toronto Raptors sit on the bench reading the half time stats during the second half of an NBA preseason game against Melbourne ...

In the modern sport of football, data is king. Every pass, every tackle, and every shot is tracked meticulously, resulting in a full ocean of statistics, an unparalleled amount of information ...

TOKYO and BASINGSTOKE, U.K.—Sony has acquired KinaTrax, a provider of markerless motion-capture technology for sports that collects in-game biomechanical performance data on athletes. Financial terms ...

DETROIT--(BUSINESS WIRE)--Sports Data Labs, Inc. (“SD Labs”), an award-winning leader in AI-based collection, analysis, and distribution of real-time human data from on-body sensors and other sensing ...