Korean fried chicken is already legendary — but finding a place that serves it 24/7 in the heart of Seoul? Game changer.

This can be seen best in the rise of South Korean food products, which in recent months have been accompanied by an increase in knock-off goods, especially in Asia, but even in Africa and Russia.

From K-pop to kimchi, there has been a boom in "all things Korean" in recent years ... expect a "crisp, crunchy" drink with a subtle sweetness and hints of green grape and apple.

We joined chef Joseph Lidgerwood of two-Michelin-star Evett for a tour through Gyeongdong Market in the South Korean capital ... Accompanying Lidgerwood is food writer, restaurateur and consultant ...