Products with natural Korean ingredients are in high demand in China and the US. South Korean beauty retailers are taking ...

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The South Korean sweep over Filipinos not only happens in food, pop culture and fashion, but more so in skincare.