For years, social media and video apps weren’t quite able to overtake good old television as Americans’ most-used source for news. That’s finally changed, according to Oxford’s Reuters Institute for ...

Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...

The media we consume, including social media, television, and music, directly impacts our emotions and behavior. Consuming violent or negative content can lead to distress, while positive media can be ...

Following more than 8,000 children from age 9 to early adolescence, this longitudinal study disentangles social media from other screen use and shows a specific, small but potentially ...

As linear TV fades, social platforms are racing to become the next big screen for entertainment. Nikos Pekiaridis/NurPhoto via Getty Images At the same time, microdramas—short, bite-sized video series ...

Legacy TV and movie discovery continue to see many benefits from social media -- in terms of marketing and content discovery. At the same time, social media does much to serve its own content in terms ...

New and Returning Partnerships to Elevate Audience Connection, Deepen Engagement and Expand Reach of NBCUniversal’s Coverage ...