This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Want to turn your restaurant's social media pages from ghost towns into bustling online communities? Social media experts agree — a strategic approach is key to maximizing your reach and attracting ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

Social media reach isn't a vanity metric. It's a reflection of trust, talent attraction and long-term brand strength in an ...

An online presence has the ability to establish lasting, personal connections with customers. A valuable opportunity for convenience retailers to build brand loyalty through social media is collecting ...

Small Business Saturday takes place on the Saturday after Thanksgiving each year, bringing awareness to small businesses and encouraging consumers to shop local. Consumers are gearing up to spend big ...

MoneySense, Singapore’s national financial education programme under the Monetary Authority of Singapore (MAS) has appointed The Smart Local's Social Makers as its partner to manage its social media ...