Tariffs could upend America’s love affair with Korean skin care.

From snail mucus to salmon sperm and jelly masks – Korean skincare has been taking the internet by storm as beauty enthusiasts flock to purchase products fuelled by influencer hype and trending ...

Korean cosmetics have stormed the beauty scene, turning every bathroom shelf from Seoul, San Francisco to Saharanpur into a shrine of sheet masks, BB creams, and snail mucin-packed goodness.