They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

La Ga Rah Win on Sunday, Sell on Monday! But if we’re going with brand slogans, I’ve gotta go with “Like A Rock” and the accompanying song by Bob Seger. This ’80s rock n’ roll ballad ...

That is why political slogans used in presidential campaigns are consequential—they are a public effort to settle disputes civilly. Let’s consider two of the most pressing political slogans of ...