Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

In fact, 90 of the Top 100 are using a slogan or tagline this year, up from only 81 in 2021. For the third year in a row, nine of the top 10 companies have one.

There’s something about a powerful brand tagline that’s creative or clever enough to be unshakably memorable. It lingers in ...

The fast-casual chain has tapped the minds behind Arby's "We have the meats" slogan, CFO Katie Fogertey said at a conference.

Whether straight to the point, powerful, or witty, a tagline is an essential piece of your law firm's brand. However, if you want your business to stand out, you must stay far away from taglines ...

Source: Slogan List. This tagline celebrates your beauty saying that you should buy the products because you deserve them, and because you deserve to look your best every day with L’Oreal.

Taglines are not bound by strict rules of word count, alliteration, or rhyming schemes. Instead, they thrive on the power of simplicity, emotion, and authenticity. However, there are some guidelines: ...

Don’t expect a slogan to make your brand famousBut for brands looking for longevity, longer slogans which include a brand name and feature ‘unusual and concrete’ words are better remembered by ...