Words matter. Many companies – and most top government contractors – use the few words of a slogan or tagline to convey who they are, what they do or what their customers can expect from them. Unlike ...

An analysis of the slogans from Washington Technology Top 100 companies tells us a lot about corporate priorities and how the market is changing and in some cases what resonates over time. You can ...

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

In the sci-fi cult classic Blade Runner, the Tyrell Corporation uses the tagline “More human than human” to convey its ability to make “replicants” that resemble real people. Marketing slogans reflect ...

Most marketers strive to differentiate themselves from their competitors with solid branding. So what exactly is branding and how long has it been around? You could argue branding started out hundreds ...

Slogans can, but do not always, function as trademarks. To be sure, the United States Patent and Trademark Office (“USPTO”) frequently allows slogans such as JUST DO IT! or QUALITY THROUGH ...

Gray residents are voting on a new slogan as part of the town’s rebranding process. The town is choosing from two options: ...