Today, I want to walk you through some of the most common pricing pitfalls I’ve seen and share practical tips on how to avoid them. By the end of this post, you’ll have a clearer picture of how to ...

Pricing strategies: skimming, cost-plus ... for which some consumers are willing to pay a high initial price. For example, a new mobile phone handset is usually launched with a high initial ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...