The main benefit of a skimming pricing strategy is that it helps you make more money. This approach is based on identifying opportunities and occasions when customers are willing and able to pay ...

Penetration pricing leads to land-and-expand sales tactics. Expensify, Netsuite, New Relic, Slack follow this model. Penetration prioritizes market share. Skimming (Profit Maximization ...

It's not personal, it's business: This product pricing strategy is neither evil nor nefarious, but it can get downright greedy. Investors should be familiar with price skimming. It may at first ...

Skimming or Penetration? Strategic Dynamic Pricing for New Products appears in the Articles in Advance Section of Marketing Science. The research was conducted by Martin Spann, Ludwig-Maximilians ...