Japanese drinks maker Suntory is looking to shift where it markets its spirits across the globe as it girds for a potential trade war, its new president said on Thursday.

On The Rocks, recognizable nationwide for its rainbow spectrum of pre-batched cocktails, is toasting AAPI Heritage Month with a pair of "East-Meets-West" recipes. On Thursday, the brand unveiled its ...

WASHINGTON -- U.S. President Donald Trump's so-called reciprocal tariffs will result in cost increases that are difficult for ...

President Nobuhiro Torii told Reuters the company “will produce and try to sell locally. That’s the key strategy with the tariffs”.

The two main Japanese whisky companies, Suntory and Nikka, already adhere to these rules throughout their portfolios and specify on their websites which expressions are world blends and which were ...

Its president, Nobuhiro Torii, says it has the option of simply changing the target market if prices for its whiskeys become too high for American consumers.

many of America’s most popular whiskey brands are currently owned by international conglomerates with enormous financial ...

City AM’s monthly look at the world of whisky. April 1st marked Japanese Whisky Day, the annual event designed to celebrate and showcase Japanese whisky. While the drink has gained recognition in ...