Samyang’s momentum was further bolstered by the Buldak Challenge, a social media phenomenon that began in 2014 and sparked international curiosity about Korean spicy ramen.

Samyang Foods – the parent company of social media's most viral instant noodles, Buldak – today announced its role as Official Sauce Partner of Coachella Music & Arts Festival. As the first ...

Samyang Foods hosted an interactive Buldak pop-up experience across from Coachella’s Indio Central Market that became an immediate hit with fans as soon as doors opened.

ABC News Last year, buldak ramen-related sales set a record, doubling its profit from 2016, according to Samyang Food. Exports to the U.S. have also skyrocketed in the last 12 months.

Over the first weekend of the festival, held from April 11 to 13, Samyang debuted its dynamic Buldak pop-up experience, featuring mind-blowing food tastings and made-for-social-media activities.

SEOUL: Global trends show interest expanding beyond BTS and Blackpink to kimchi, mukbang and Buldak ramen. While K-pop and K-dramas lead the pack in popularity, Hallyu, or the Korean Wave, now ...

Buldak Sauce Sticks allow consumers to drizzle the spicy sauce on anything they want. Courtesy of Samyang Foods USA "Fans of the highly sought-after pink bundles of Buldak Carbonara Noodles can ...