Over the first weekend of the festival, held from April 11 to 13, Samyang debuted its dynamic Buldak pop-up experience, featuring mind-blowing food tastings and made-for-social-media activities.

Samyang Foods hosted an interactive Buldak pop-up experience across from Coachella’s Indio Central Market that became an immediate hit with fans as soon as doors opened.

Buldak Carbonara Dumplings can be found in the frozen aisle, alongside Buldak Original Hot Dumplings; each 24-ounce package retails for $7.99. Buldak Sauce Sticks retail for $9.99 per 50-piece ...

Samyang’s momentum was further bolstered by the Buldak Challenge, a social media phenomenon that began in 2014 and sparked international curiosity about Korean spicy ramen.

The Korean Times reported that the Buldak Ramen 2X Spicy has a SHU rating of 10,000, and the spiciest product in the lineup, the 3X Spicy Buldak Chicken Noodle product, rates at 13,000 SHU.

Buldak Sauce Sticks allow consumers to drizzle the spicy sauce on anything they want. Courtesy of Samyang Foods USA "Fans of the highly sought-after pink bundles of Buldak Carbonara Noodles can ...