Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As artificial intelligence revolutionizes the business world, a more subtle but equally ...

Why do people make short-term decisions that may not be in their long-term interest? An October 22-25 working group takes ...

Daniel Kahneman, who understood that not all economic decision-making is strictly rational, has died at the age of 90. His research, which focused on the ways human psychology can warp rational ...

Many organizations implementing AI agents tend to focus too narrowly on a single decision-making model, falling into the trap of assuming a one-size-fits-all decision-making framework, one that ...