A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...
A purpose statement, a vision statement, and values are only powerful if they are intentionally and thoughtfully defined and articulated, which takes time, effort, and, perhaps most importantly, ...
Organizations in all sectors are increasingly required by their investors, customers, employees, and wider stakeholders to articulate a clear statement of corporate purpose. Purpose isn’t about profit ...
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