While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Delicate blue-purple nemophila flowers, also known as "baby blue eyes," are at their best at a park in this southwestern ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

Scientists have discovered that purple, a color not found on the light spectrum, is a brain-created illusion when red and ...

Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...