Turning prospects into customers takes time and marketing dollars, so the more sales you can get with each customer, the more likely your company will be to make a profit. A product mix pricing ...

Your business may consist of a number of product lines, which are groups of items featuring similar characteristics. Together, these product lines comprise your product mix, which is the total ...

Uncovering the source of the discrepancy can involve scrutinizing estimating practices, material pricing, cost allocation ...

Opinions expressed by Entrepreneur contributors are their own. Many businesses offer too many products and services, to too many different types of customers, at too many prices and in too many ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Many U.S. companies are battling persistent economic headwinds as they strive to attain profitable growth. Executives are finding that the growth levers that have traditionally served them well — ...

Opinions expressed by Entrepreneur contributors are their own. Q: We started selling our first hair-care product about a year ago. Now we’d like to add additional products, but don’t how to go about ...

Why is the LIC stock underperforming in the market? In recent times our stock price had also moved up from around ₹500 level and is gradually picking up. Share prices function as per market dynamics.