Sports are in high demand, with the NFL season at its prime and the NBA season kicking off. This means streaming platforms are fighting for broadcasting rights and land commercial agreements with sports networks to grow their viewership.

Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier making money from subscription fees and ads shown on Prime Video with ads, it made little sense for Amazon to continue with Freevee, which only has the latter revenue stream.

While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.

Prime members won’t see changes to the content available and non-Prime members will still be able to get some free streaming content.

Diamond Sports has reached a deal with Amazon Prime Video to start streaming their 16 regional sports networks. Here's everything to know.