Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Teaching Note 513-099, April 2013. (Revised October 2014.) ...

Turn revenue generation from a tactical afterthought to a strategic priority by embedding it into business strategy ... such as Heads of Pricing, Chief Revenue Officers, Growth Officers, Chief ...

Creating a successful pricing strategy is an art that combines understanding your costs, analyzing the competition, and ...

Here are four ways companies can evolve their pricing strategy to compete in a volatile economic environment: 1. Create ...

What is the level of cost leadership strategy in strategic planning? A cost leadership strategy causes a business to consider the costs associated with manufacturing, shipping, and delivering a ...

Setting a pricing strategy is regularly regarded as a challenge, but in today’s world of unpredictable tariffs, global realignments and recession fears, it’s an even greater balancing act, Harvard ...