I n a business environment with accelerating rates of change, the power to compete and win is shifting radically from corporations to ecosystems, from leveraging internal assets to accessing ...

The power of social media is undeniable, and it is essential for businesses to embrace this powerful marketing tool to succeed in today's digital landscape.

GM unveils a new marketing campaign, a new logo and will have a new website as it moves forward to become an all-electric car maker.

In an era where digital platforms reign supreme, influencer marketing has evolved from a mere trend to a fundamental component of modern advertising strategies. This approach transcends many ...

Expanded, scalable Marketing Solutions help advisors grow through sophisticated and highly customizable client and prospect engagementSAN DIEGO, Jan. 21, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC ...

Smartly’s Kristin MacGregor (KMac) talks privacy, multi-touchpoint and real-time measurement, and why modern marketing demands a shift to a unified measurement and planning solution.

Humanz, a marketing platform for content creators and brands, has entered the U.S. market, the company announced on Thursday. Having launched in Humanz, a marketing platform for content creators ...

Mavrck, which has built a platform for brands and media companies to source and engage with influencers for marketing campaigns, has raised $120 million in growth equity from a single backer ...

Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform which unites AI agents and models across Adobe.

Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media ...