It’s not just that your content isn’t good — Instagram engagement is down across the board. Overall engagement on the app has decreased about 44 percent since 2019, according to a new study by social ...

The number of times (at least) Mark Zuckerberg brought up Reels in a recent earnings call. Recode’s Shirin Ghaffary then shares an exclusive analysis by the think tank, the Integrity Institute.

Indian brands have embraced Reels with gusto. An excellent example is Zomato, which uses hyper-localised Reels that play on ...

Meta’s work to improve its ranking systems has already increased time spent on videos on Facebook by more than 20 percent year-over-year, the company revealed in its latest earnings report. In June, ...