Last time we saw the whimsical graphics of Enchanting Marketing, the writing consultancy was teaching us how to write faster. Now the team is back to explain the basics of how to write a persuasive ...

Closing a sale is all about persuasion. Of course, you need to have a worthy product or service first. Explaining your product or service clearly will educate and inform, but not sell. Simply listing ...

Humans are visual creatures. According to some estimates, up to 90% of the information transmitted to the human brain is visual, making it a powerful tool to communicate your message. Turning ...

A great infographic is an instant revelation. It can compress time and space. (Good gosh – Usain Bolt is that much faster than all the other 100-meter gold medalists who’ve ever competed?) It can ...