Adweek on MSN21d
Peroni Welcomes F1's Lewis Hamilton to Ferrari With a Grand Italian Gesture
Global campaign from Peroni Nastro Azzurro 0.0% welcomes Lewis Hamilton, Formula 1's biggest star, to the Scuderia Ferrari HP team.
Marketing Dive17d
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in
Peroni Nastro Azzurro 0.0%, a beer brand from Asahi Europe & International, launched a new campaign March 12 as part of its multiyear partnership with Formula One racing team Scuderia Ferrari HP, per ...
The Grocer1mon
Peroni looks to woo younger shoppers with new ‘stubby’ cans
Peroni is switching its 330ml cans from a slimline design to a ‘stubby’ can format. The transition would seek to recruit younger and more affluent adult shoppers into the growing can segment, the ...